Go-Ahead London
+41%
Mental-health support awareness rose 41% and trust in management 23% after 2,000+ staff gave feedback through ViewPoint Pulse — work that won an industry engagement award.
Real-time customer & employee feedback
Measure happiness. Act on it in the moment.
Feedback Insights captures how customers, employees, patients, and visitors really feel — the moment they feel it — and turns it into action your teams take today.
Trusted by teams at Amazon, Microsoft, Carnival, TUI, NHS and more
Trusted by organizations across North America and beyond
Short Summary
Feedback Insights captures real-time customer, employee, patient and visitor feedback at the moment of experience and turns it into action. We provide survey strategy, kiosks, QR & NFC collection, through self service or managed reporting and AI feedback analysis — delivered on the ViewPoint platform.
What we do
Some companies sell feedback tools. We help you act on feedback.
Technology alone doesn't improve satisfaction. The right questions, real-time collection, and someone owning the action does.
Voice of Customer consulting
We help you build the program, design the survey strategy, and the operating cadence that turns the voice of your customers into real change.
Self service or managed reporting & AI analysis
We can be hands on or off as needed. AI scores themes and sentiment; you get a decision-ready brief.
ViewPoint products
Kiosks, QR codes, NFC tags, and digital surveys — configured, deployed, and managed for you.
Industries
Built for high-volume, high-stakes experiences
Airports & transit
Passenger feedback across terminals, captured and resolved before departure.
Healthcare & patient
Patient experience measurement that stands up to quality and accreditation needs.
Government & municipalities
National service or armed personnel satisfaction, citizen satisfaction across departments, services, and facilities.
Logistics & delivery
Real-time feedback at the point of delivery — beyond tracking and claims data.
Events & conferences
Live attendee feedback you can act on during the event, not after.
Retail & education
Capture experience across stores, campuses, and service points.
Customer stories
Real feedback. Real change.
TUI · Airport experience
Measured the impact of operational changes in real time at check-in and bag drop, building a passenger-experience improvement plan that raised satisfaction.
"Feedback captured in the moment, free of other influences."
Carnival Cruises
Captured passenger sentiment across busy port operations, so teams could spot and resolve service gaps faster.
"The support has been exceptional — responsive, professional, and tailored to our needs."
How it works
From a smiley tap to a decision — in four steps
- Map. We map your feedback flow and find where insight is leaking — uncollected moments, unread responses, no closed loop.
- Capture. We stand up real-time collection — kiosks, QR, NFC, digital — on the ViewPoint platform.
- Analyze. AI scores themes and sentiment across every response; we pressure-test what the data is saying.
- Act. Every cycle you get a decision-ready brief: what changed, why, and the one action that moves the number.
Questions
Feedback Insights, in plain terms
What does Feedback Insights do?
We capture real-time customer, employee, patient and visitor feedback at the moment of experience and turn it into action — through survey strategy, kiosks, QR & NFC collection, self service or managed reporting and AI analysis, delivered on the ViewPoint platform.
How are you different from a survey tool?
A survey tool collects responses. We design the program, run the analysis, and deliver a decision every cycle. Technology alone doesn't improve satisfaction — the insight and action layer does, and that's what we own.
Which industries do you serve?
Retail, healthcare, airports and transportation, government and public services, logistics and delivery, education, and events — across North America — specifically Canada and the United States.
Book a free assessment
See where your feedback is losing value
A short working session where we map your current feedback flow and show you exactly where insight — and revenue — is being lost. You'll leave with a benchmark from a comparable organization, whether or not we work together.